Is your business represented on online review sites such as CitySearch or Google? There’s a very good chance that it is, but are you aware of what people are saying about you? If your business has negative reviews, the important thing is to make sure you don’t engage negativity with defensiveness or more negativity; use…
Category: Sales Skills
Tips on starting a small business
Sometimes you get to a point where you just have to admit you’re not cut out for working for someone else. Well, the good news is that there has never been a better time than now to start a business. The entrepreneurial spirit is high, and affordable technology has leveled the playing field quite a…
Tips on effective e-mail marketing
Today I stumbled across a really good set of e-mail marketing tips from Inc Magazine. When we think of e-mail marketing, many people roll their eyes and think that e-mail is going the way of the dodo. After all, Twitter and Facebook are where its at, right? Not always. E-mail marketing is still one of…
Innovative ways to create social media engagement
I ran across a very neat contest on the internet recently. A blogger was given a computer from HP. In exchange, she had to write about her experiences with it. A fairly common arrangement nowadays. HP also gave her a second one to give away to her readers. This creates goodwill from HP and reader…