Today I stumbled across a really good set of e-mail marketing tips from Inc Magazine. When we think of e-mail marketing, many people roll their eyes and think that e-mail is going the way of the dodo. After all, Twitter and Facebook are where its at, right? Not always. E-mail marketing is still one of…
Category: Sales Skills
Innovative ways to create social media engagement
I ran across a very neat contest on the internet recently. A blogger was given a computer from HP. In exchange, she had to write about her experiences with it. A fairly common arrangement nowadays. HP also gave her a second one to give away to her readers. This creates goodwill from HP and reader…
How effective was Chrysler’s Super Bowl commercial?
Everyone’s talking about the Super Bowl ad that featured hometown rapper Eminem, the new Chrysler 200, and the city of Detroit. Was it effective advertising? Of course, I’m biased, but it seems like people even outside the city are talking about the commercial. It was discussed on the Today Show this morning, and some of…
Leadership development training program on tap for Feb., March
Dale Carnegie of Michigan is hosting two three-day seminars for leadership development training, one in late February and one in late March, for those looking to improve their management and leadership skills. The course, Leadership Training for Managers, will teach the difference between a manager and a leader; managers often mandate change, but today’s leaders…