Sales Effectiveness

Worldwide Pizza Dominator—Three Dale Carnegie Principles at Play

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March 20, 2018
Worldwide Pizza Dominator—Three Dale Carnegie Principles at Play

Tweet At Dale Carnegie Training of Southeast Michigan, we thrive on celebrating success! We therefore applaud Ann Arbor-based Domino’s Pizza Inc. on its ascent to becoming the largest pizza company in the world. For the first time ever, Domino’s global retail sales exceeded $12.2 billion in 2017 enabling the company to make more dough...
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Every Day Should Be National Employee Appreciation Day

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March 6, 2018
Every Day Should Be National Employee Appreciation Day

Tweet Each first Friday in March is Employee Appreciation Day. While not all companies observe it, some reserve it as an official day on which to honor and celebrate their employees. Whether on the official day or any other, here are four reasons to show employees appreciation. Appreciation matters as much as money to...
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Two Tactics to Improve Customer Engagement Levels

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January 16, 2018
Two Tactics to Improve Customer Engagement Levels

Tweet Customer engagement encompasses all of the experiences and touchpoints a customer has with an organization’s products, services and employees. Forbes recently published its latest list of the top 50 Most Engaged Companies. These organizations offer consistent experiences, perform customer data analyses and design their teams in a matter that enables employees to prioritize the customer. Think...
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Four Reasons to Use Testimonials in Sales

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November 27, 2017
Four Reasons to Use Testimonials in Sales

Tweet Today, 92% of consumers incorporate product and service reviews into their online purchase decision1. Positive reviews are a critical component of an organization’s branding and marketing strategies because they instill trust and loyalty. Since third party reviews are so very effective, it’s difficult to imagine why many sales people don’t leverage them when selling...
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Five Secrets to Selling Yourself in Sales

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May 19, 2017
Five Secrets to Selling Yourself in Sales

Tweet Follow these five sales secrets to be successful. Banish preconceived notions. A common mistake many sales rep’s make when selling themselves is focusing too much on themselves.  They memorize their resumes, important corporate facts, etc. they believe will appeal to prospects.  Truth be told, selling yourself isn’t about you at all; rather, it’s...
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Internationally Certified Carnegie Master Trainer Coming to Detroit to Teach Sales Course

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May 1, 2017
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Tweet Dale Carnegie of Southeast Michigan is pleased to welcome Internationally Certified Carnegie Master Trainer, David Stearns, to the Metro Detroit area to teach the Dale Carnegie Sales Training Program: Winning With Relationship Selling. Dave was the franchisee for the State of Maine for Dale Carnegie Training® from 1994 until November, 2015. He is...
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Negotiations—Four Steps for Smooth Selling

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February 22, 2017
Negotiations—Four Steps for Smooth Selling

Tweet Whenever stakes are high—as with negotiating, fear and anxiety tend to dominant our minds.  Instead of fearing negotiations, approach them with the same process and perspectives as those who have mastered the art of the deal.  Here is how. Define a win-win strategy.  Sales professionals sometimes refer to an upcoming pitch as, ‘Going...
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Three Stellar Service Steps from Sailing the Seas

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July 14, 2016
Three Stellar Service Steps from Sailing the Seas

Tweet Despite dozens of deranged cruise ship stories—from crashing into a giant rock to dozens of onboard illnesses, millions of Americans continue to cruise.  In fact, the number of passengers carried by the cruise industry has grown year-on-year and is expected to exceed 24 million in 2018.  If you’ve cruised before, you most likely have...
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5 Steps to Simplify the Solution and Seal the Deal

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November 27, 2015
5 Steps to Simplify the Solution and Seal the Deal

Tweet Here are five steps to make it easy for prospects to buy your product or service. Know thy customer.  Instead of rattling off all of your product’s or services’ bells and whistles, pare down the perks that pertain to the prospect’s situation.  Dale Carnegie’s 8th Human Relations principle is to, ‘Talk in terms...
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Five Psychological Tips to Please Your Prospect

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May 26, 2015
Five Psychological Tips to Please Your Prospect

Tweet Navigating behavioral cues was the subject of a recent HubSpot blog post.  Vanessa Van Edwards runs a behavior research lab called the ‘Science of People’ that focuses on helping salespeople.  Her six psychology tips to enhance sales calls complement many of Dale Carnegie’s tried and true Human Relations principles. Give the prospect a...
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