Sales and marketing can be defined as the process of determining what it is that people want, what they need, what they can use, and what they’re willing to pay for. Then, providing a product or service in a timely and cost-effective manner that will satisfy those questions.
Here are five steps to high-volume sales that will help you further define these questions from your friends at Dale Carnegie Training of Michigan:
Your product must fit the current market — Your product or service must be suited to the current market for any chance of high-volume sales. It must be competitively priced, and aggressively promoted.
Sell the benefits, not the features — People buy benefits, not features. They buy solutions to their problems and ways to achieve their goals. Make sure your marketing efforts define what the problem is and how your product can solve it.
Give the buyers what they want — The product must satisfy an existing want or need, or create an immediate want or need. The more you test your product before bringing it to market, the more assurance you’ll have that the want or need exists.
Don’t compromise credibility — Your buyers must believe in you, trust the company, and be convinced that the product or service is the best solution to their problem. No matter what, tell the truth and don’t ever give a prospect reason to doubt your credibility.
Market to buyers who want and can afford what you’re selling — In some cases, not everyone will be able to afford your product or service. In other cases, not everyone will want the product or service in the first place. Therefore, it is a waste of resources marketing to these segments. Make sure the prospect is willing and able to pay for the product or service, and that he or she has a sincere desire to enjoy the benefits you are offering.
This post is brought to you by the good folks at Dale Carnegie Training of Michigan, providers of professional development and management development courses and information in Michigan. We would love to connect with you on Facebook and Twitter @micarnegie.
Photo credit: freedigitalphotos.net/Stuart Miles
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