Having a truly effective sales team at this moment in time is essential. The market is crowded and it is competitive. Consumers are looking for companies that are unique. Therefore, holding a weekly meeting with the sales team of one’s company is a very wise idea. However, in order for these meetings to be effective the leader or the manager must have an organized plan in order to sustain the focus and the motivation of their team.
One of the best jumpstarts for a sales team is a meeting that provokes this motivation and creativity. So many meetings held in offices can be long, boring, and non-motivational. The key is to have one’s employees eager to attend those meetings. Productivity will increase drastically under this circumstance. In order to ensure this outcome, the meetings must be relevant and participatory. While sales teams are always ready for receiving and for giving new ideas, they do not want to waste their time.
Regarding the duration of the meetings themselves, the shorter the better. Meetings can be an interruption in the day, especially those who work off of commission. The team needs to know that they will walk away from the meeting with new tools or goals for that week. The meeting will also serve the company and the team better if it happens on the same day of the week, at the same time of the day. In this way, all those involved can plan their own schedules around that set time.
The meetings should be informative, but collaborative as well. In this way, ideas are formed and creative thought processes take off, allowing the company to not only remain in business during this economy, but also secure a financially viable future as well.
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