Effective communication techniques don’t stop with the spoken word; they also apply to blogs, press releases, marketing emails, and any other electronic means you might employ to interact with customers and prospects on a regular basis.
The important thing to keep in mind is that all of these marketing vehicles will be viewed by your contacts as extensions of you. As such, you need to treat them as a vehicle for showcasing you’re thinking and writing skills. These communication tools offer a place where decision makers, customers, potential clients, the media, and others that influence your career can get to know you better. Consequently, you need to show that you’re knowledgeable about your subject matter. Remember, it’s not always about how much you write—it’s just as important to be able to recognize valuable content and pass it along to your contacts in a timely manner.
With that in mind, here are six business communication tips to keep in mind from your friends at Dale Carnegie Training of Michigan:
#1: Let Your Passion Show Through —When you’re writing your own blog, press release, or email you need to exhibit passion for the topic. And make no mistake about it; if passion isn’t present, your readers will see right through it. Realizing true communications success is a process that shows results over a period of time, and you need to ensure that your passion level is maintained so that your contacts are always looking forward to your next communication.
#2: Concentrate on shorter, more frequent contacts — You don’t have to write a novel each time you post to your blog, send out an email, or generate a press release. On the contrary, a short paragraph or two is plenty. A good rule-of-thumb to follow is 2 to 3 short blog posts per week, 1 or 2 marketing emails per week, and 1 or 2 press releases per month.
#3: Find your “voice” and let it emerge — Good marketing materials have a consistent viewpoint and a voice. You want to be honest and forthright in your writing, but you don’t want to cross the line into saying things that are critical or inappropriate about competitors and/or major players in your industry. Use common sense. Remember that every time you post a new entry or send out an email or press release you’re either creating a public Web page (in the case of a blog), or creating a link that will point back to a web page that will easily be found by Google. Don’t give them a reason to react negatively to your site!
#4: Use correct grammar and syntax — If you’re blogging about topics related to your industry or niche, the quality of your writing matters…and it will be noticed! It’s actually incredible to think that some people have risen to the ranks they have without knowing the difference between “your” and “you’re,” or “there” and “their.” If you need some brushing up, pick up a copy of “A Writer’s Reference” by Diana Hacker. The book covers everything from word choice to punctuation to what makes an effective sentence and a whole lot more.
#5: Carefully organize your content for the Web — Whether you’re writing a blog, email, press release, or other means of electronic communications, you need to view it as a content management system. Think about the categories you want to cover over time and build your keyword and key phrase list accordingly. Think in terms of what words and phrases your clients and prospects may be searching on. See if you can create a category for each word or phrase and schedule your posts and releases well in advance. For optimization purposes, title each of your posts with care and include as many specifics and keywords as possible.
#6: Include your contact information — Sounds like a no-brainer, but you’d be surprised how many people work hard to be recognized by their contacts and then neglect to insert their contact information into the marketing message. Remember, your blog or press release may turn up in a reporter or customer’s Google search. By ensuring your contact information is included, you make it easy for them to pick up the phone and call or send an email.
Following these simple tips will help you when it comes to crafting effective social marketing messages and boost your communication skills. For more information join us for our program, “How to Communicate with Diplomacy and Tact,” being held on August 8 in Novi!
This post is brought to you by the good folks at Dale Carnegie Training of Michigan, providers of professional development and management development courses and information in Michigan. We would love to connect with you on Facebook and Twitter @micarnegie.
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