The role of sales management has evolved as social networking has exploded on the scene as a leading way of sharing information and resources. Now more than ever, sales professionals at all levels have the ability to connect directly with thousands of prospects all from the convenience of their trusty mobile devices. Yet, far too few understand the unique power that social media holds, enough to utilize it fully.
How does social media influence others?
There are several ways that social media influences the behaviors and values of people, around the world. To understand this means digging deeper into the very fabric that is social media.
- Social media was built for people. The idea behind social networks are that they are designed for people to share their ideas and content freely in a mini version of the Internet.
- Networking has become an obsession. It’s not uncommon for people to spend an average of 4-5 hours per day checking in with their favorite social media sites. This is a lot of time spent reading marketing messages.
- Marketing is about social metrics. Instead of focusing just on traditional sales campaigns, smart sales people and marketers are turning to social media for their data about consumer behavior.
A recent Social Media Today article explains this concept further. People are influenced by what they read and see on social media sites every day.
Captivating your audience with social networking – increasing sales influence
It’s not as challenging as you may think to influence your prospects merely by spending time interacting on social media sites. If you do this right, you will build a loyal following that will help you captivate your audience. To do this, make an effort to be a thought leader in your market niche.
Share valuable insight and information that proves you know your stuff. Get the training you need to be an effective communicator, and brand yourself online as a leading mind in your industry. These combined efforts will help you to influence your prospects who will have developed a relationship with you online – which builds trust over time.
Photo Credit: Mr Lightman Freedigitalphotos.net