Businesses are often compared to machines, with structures and frameworks, moving cogs and wheels, and other moving parts. But if you think about it, they’re really more like living organisms that respond to their natural environment.
Just like you and me—or any living organism for that matter—businesses are in a constant state of growth. Whether that growth is enormous or barely perceptible, one thing that’s for sure is a business is never actually static unless it is dead.
Just like living beings, businesses grow by renovation, continually changing at a cellular level. And for a business to stay healthy, this change needs to be positive. When change becomes negative, its growth becomes negative as well. Just a like a deadly internal disease, negative changes in business, though not noticeable from the outside, can be deadly.
So when you look at it from strictly an organic perspective, it makes sense to say that the primary purpose of a business is to grow. That doesn’t necessarily mean that it needs to grow by leaps and bounds, but to constantly change in small ways that are positive and stimulate overall growth.
The best way to accomplish this is through innovation. And even if you were the company’s sole innovator in its early stages, to get it through the next stage, you are going to need to get everyone involved. You must persuade them that their work lives will improve in every way if the company continues to grow, and that the best way to cause that growth is to become really good at putting out new products and accepting the inevitable changes that the company will go through.
Once you have all your employees on board with this philosophy, you’ll begin to notice a culture of innovation that will take your business to new heights and success.
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