Here is Michigan, organizations know that their customers have become both increasingly savvy and price conscious. They know how much something should cost, and everyone and anyone are now clipping coupons and cruising the Web for discounts and deals. If the 2012 customer will haggle in the big box stores and even in restaurants, how does a profit-based business make money? The strategy is a simple one. Take care of the people who go on your website or open your front door.
The concern with the knowledgeable customer must also be aligned with the fact that the customer is also the solution. Not only do people around Metro Detroit love a deal, it is true for people across the country as well. In Dale Carnegie Customer Service Training, it boils down to three ingredients for success: being friendly with little or no sales pressure, and high service levels.
Since discounting is now a permanent aspect of sales, product and service for everyone, the playing field is level. Here is some Carnegie-style methodology for pricing and service strategy:
- Make sure every employee is a product and service expert.
- Train every employee for problem solving and quick response.
- Make it easy to purchase everything.
- Offer a wide array of pricing and choices.
- Show a genuine interest and respect for customers, regardless of their attitudes.
- Survey client base for feedback that helps to clearly understand both motivation and expectations.
The core Carnegie principles of open communication, excellent interpersonal skills, and adaptability to every situation will allow your organization to be a step faster and be a trend setter with even the most frugal and sophisticated client. The Internet, apps, and extreme couponing aside, taking care of the customer and giving a great experience are still timeless methods to build a loyal clientele. Loyalty drives both profit and growth. Giving a Carnegie like experience just makes sense.
In conjunction with this article, attend How to Sell Like a Pro on April 16th in Novi.
This post is brought to you by the good folks at Dale Carnegie Training of Michigan, providers of professional development and management development courses and information in Michigan. We would love to connect with you on Facebook and Twitter @MICarnegie.