In today’s information rich business culture, being an effective presenter can make the difference between victory and disaster. How you present new ideas, promotions and data to others can launch you as a thought-leader in your given industry—if you have the proper training to do so. We will briefly examine the basic 7 tips included in Dale Carnegie’s “High Impact Presentations” course, which will help to prepare you for the challenge of being a great presenter.
Positive First Impression – It always pays to give a great first impression. How you present yourself, both verbally and non-verbally, sets the stage for how the rest of your presentation will be perceived by your audience. Keep the three C’s of consistency, confidence and clear information in mind as you launch your presentation. Use the latest technology tools to give an interactive and well-managed presentation.
Increasing Credibility – As part of being a solid presenter, you must have done your homework on the topic at hand. Know the information you will present inside and out, do plenty of research and be prepared to give real factual data on any of your findings. This will help to establish you as a credible authority on the subject matter from the start, which will get people listening intently to what you have to say.
Complex Information – This can be tricky, especially when presenting a whole new set of information on complex topics or ideas. To so this well, try to think like your audience and come up with visual and audio ways to get all data and other information across. Link complicated topics to relevant stories or snippets of case studies that are easier to digest. Back all your facts up with credible evidence and again use interactive tools to help all forms of learners take the information in.
Communicating with Impact – The best presentation creates an impact on listeners. Bring out all your tools and make sure that your presentation has that “wow” effect from the moment you start talking until the end of your speech. Create stories that help others visualize what you are saying, and use audience reaction to stir the fire of imagination. Don’t let anyone drift off; keep your audience engaged.
Motivating and Inspiring – Part of every great presentation is a motivating story or inspiring thoughts to get people thinking on a deeper level. This helps to personalize your presentation, and invites the listener to take positive action after the presentation. In many cases, this is a great way to start dialogue by inviting questions from your audience. Leave the presentation with a personal challenge for everyone in the room.
Responding to Pressure – Sure, you may be nervous about the question and answer session that immediately follows most presentations, but try not to be. You can and will get a barrage of both positive and negative comments, feedback and questions from your audience, so expect this. Be prepared by making sure you know your topic inside and out. Answer politely and with poise. Invite those who have mode in-depth questions to meet with you afterwards for a personal one-to-one interaction.
Positive Change – The ultimate goal of any great business presentation is to be the catalyst for positive change. Therefore, your presentation should be as encouraging as possible, to leave your audience wanting to learn more about how to apply your ideas to life or work. Whether you are hoping to spark new ideas or sell something, be sure that your listeners end with a positive message for change.
Want to learn more about Dale Carnegie’s course on “High Impact Presentations” and how it can help you to be a much more effective presenter? Be sure to visit the Dale Carnegie website and find out about the power of presentations for business.