Successfully managing cultural diversity in the workplace is a challenge. The people you hire will always have diverse cultural backgrounds, and that culture is not just based on the color of their skin. They come from different countries, states, regions, and neighborhoods. They can tell you things about places you’ve probably never been, and are not likely to visit anytime soon. They’ll be of different genders and social backgrounds and know of things that can impact your business either now or in the future. If you want your business to be successful and competitive, it would be to your advantage to utilize these human resources and participate in these diversity trends.
Current marketing programs are constantly geared toward individual ethnic groups. Take for example the changes that have come to big box stores such as Wal-Mart and Target. There was a time when they believed that what sold well in places like Green Bay, Wisconsin and Seattle, Washington would sell just as well in San Antonio, Texas, and San Diego, California. After all, everybody wants the same things right? So all their stores were shipped the same items.
Well, not so fast…
They’ve since woken up to the truth that different cultures demand different products. Now many of the largest chains in the world have followed Wal-Mart’s and Target’s lead and arranged for their stores to buy locally in order to better serve their local clientele.
It’s no different in your place of business. Cultural diversity in the workplace amounts to recognizing, respecting, and capitalizing on the different backgrounds in our society in terms of race, ethnicity, and gender. The employees working for your business is like a team, and just like any team it should be built to take advantage of its strengths and to minimize its weaknesses. Ethnic diversity in the workplace enables businesses to serve a broader base of clients with ease.
Businesses that have incorporated Dale Carnegie Training into their strategies have found that integrating diverse talent into the workforce not only improves productivity, but also creates a well-balanced pool of knowledge, experience and creativity. This in turn produces lasting results that will reverberate within your business for many years to come.
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