Popular social media blog Mashable recently named Detroit No. 94 out of 100 cities assessed for its social networking savvy. This doesn’t bode well for a region with high unemployment and an already struggling image.
But Pam Perry, a social media strategist in metro Detroit, wants to help job seekers and others buck this stereotype.
“Learning social media is a way of life. We have to face that fact. iPads aren’t taking jobs, but creating new ones. Social media provides a new method for generating buzz, shaping a brand, creating a reputation, getting media attention and bringing in new business,” she said in a press release.
Perry will be hosting an event called “Social Media Swag Seminar” with Pam Perry, PR coach and certified, award-winning social media strategist, from 11 a.m. to 3 p.m. on Saturday, May 14. It will be held at the Schoolcraft College (VisTaTech Center) 18600 Haggerty Road, Livonia, Michigan. Early-bird pricing is $97.
According to the event information, Perry has spent thousands of dollars and thousands of hours figuring out the perfect social media system that will:
- Not require you to spend countless hours online
- Build a loyal email database and social media following
- Market your business and your brand to attract influential clients
- Create and market informational products that sell well online
- Use email and Internet marketing techniques to bring in thousands of dollars each month
- Get hundreds of thousands of monthly visitors to a website and blog who are ready to do business
Not only is social media critical for business marketing and personal branding, but employers often use social media to screen job candidates, according to Perry’s press release. “I interview 20 to 25 people a week and look at about 100 resumes, but I also view candidate’s online activity. If their social media messaging is off or not congruent with what the position calls for, this is a way we weed them out,” said Tammy Turner, of Detroit, who is the owner Kapstone Recruiting & Training Services LLC and author of a professional networking book, “How To Talk To Strangers.”
“We also judge people by the company they keep — so if their online connections are skeptical, we figure they probably are not the ideal candidate,” said Turner.
So if you’re a job seeker looking to up your social media game, check out this May event.
This post is brought to you by the good folks at Dale Carnegie Training of Michigan, providers of professional development and management development courses and information in Michigan. We would love to connect with you on Facebook and Twitter @MarkWillDCT.