Today I stumbled across a really good set of e-mail marketing tips from Inc Magazine. When we think of e-mail marketing, many people roll their eyes and think that e-mail is going the way of the dodo. After all, Twitter and Facebook are where its at, right?
Not always. E-mail marketing is still one of the most effective ways to get your message out to an engaged audience, and brings all the benefits of analytics as well; you can see where people click, what they’re interested in, and direct people to specific content as well as directly to shopping carts. In addition, it’s a lot more focused that “broadcast” methods like Twitter. People tend to read everything in their inboxes, even if it’s just the subject lines.
At any rate, the article at Inc has some fantastic tips on how to craft compelling e-mail content. Take a look, and continue on to success!
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