I write for a living, both in my day job and my second job. I do a lot of it, but just because you have the ability to do something well enough to get paid for it doesn’t mean it’s easy to do.
Sometimes I sit and stare at the keyboard or the screen and have nothing to say; even when I have to.
Of course, writing is a creative process, and when you’re forced to write to meet your quotas, you have to swallow the creative side of it and just get it done.
I wasn’t always a writer, but in every industry I’ve ever worked in before this, I had to do the same thing at times: Sometimes you just need to buckle down and force it.
When confronted with a primarily mental block, it sometimes helps to just go through the physical motions to get started. In my case, I find that opening up the WordPress panel, logging in, and getting to the spot where I can type things in is a big help. It can help to shut off everything else as well. Other writers I’ve talked to have a similar method: “You want to start writing? Just write.”
Pick up a pen, put it on paper, even if you have no words to say. Write a single word. Write “Hello.” Sometimes, it doesn’t matter what you write; the physical motion of going through a ritual can break through the barrier you’re experiencing.