Dale Carnegie & Associates Inc. Chairman and CEO Peter Handal recently sat down with Smart Business magazine to talk about effectively constructing your message so that employees can understand it.
The company works with 400 of the Fortune 500 companies, and reminds us that, first and foremost, you must know your audience. Secondly, Handal said you need to know your audience and talk in terms of their interest. Thirdly, “you should be talking on topics you’ve earned the right to discuss,” he told the magazine.
“When somebody knows that topic that well and they’ve earned that right, they communicate far more effectively and you can feel that energy.”
This advice may sound like common sense, but it’s not always common practice.
Handal also encourages speakers to be themselves when they’re up in front a group. He actually admits that he’s not the most “spell-binding orator” and that he tends to be more conversational in his speeches. It’s important that he recognizes that so he doesn’t attempt to be something that he’s not.
Handal offers up these tips and many others in the Smart Business article, which you can check out here.